Where Are You and Where Are You Going?

Where Are You and Where Are You Going?

Your technology is revolutionary.  It seeks to redefine your market sector.  But your website focuses on value. Your product allows you to address extremely complex issues, but your case studies and messaging speak to very simple solutions, potentially making your product appear to be nothing more than a mere complex, an expensive alternative. As companies embrace the web and begin to rely on it for an even larger component in their marketing communications efforts, it is critical that you don't lose sign of the key tenets of good marketing communications. 1. Who are you speaking to? 2. Does your audience understand your product or sector? 3. Where are you in your overall communications cycle? Company launch, new product launch, growth with product extensions… Understanding where you are and where you…
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How to Determine Potential Keyword Traffic

How to Determine Potential Keyword Traffic

When working on a search engine marketing campaign, one of the most difficult areas is determining the keywords that you plan on targeting. You don't want to be too general, such as trying to acquire a #1 ranking for "clothing" when your site only focuses on attire for big and tall men. Or are you only worried about very long phrases, which don't drive any traffic? Either way, the Google Keyword Tool can provide you with an excellent assessment of potential traffic for a list of keywords, and even offers suggestions for alternatives you may not have thought of. This can help with getting started in both an organic (SEO) campaign as well as pay-per-click ads, with Google AdWords! Prior to last week though, this service only offered keyword traffic…
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